There are many sites purporting to review the services of online bookmakers. The majority of these sites really only focus on the things which are NOT important to punters like: look and feel of the website, navigation, history, ownership etc. At Bookie guide, we focus on reviewing the products that WILL have an impact on your winning return.

The key elements which separate online bookmakers are: the betting products each offers, the free bets for new customers, availability of markets and competitive odds and the regular promotions offered. All of these things DO affect your bottom line.

Every bookmaker is different, they run different books and therefore offer different odds for various events so no one bookmaker continually offers the best odds. For punters that continually want the best odds we suggest setting up multiple accounts so that you can pick and choose the best odds on offer.


Choosing the right bet type is the most important decision the punter needs to make. You won’t always win, but you must cash in and maximise your return when you do. The betting products offered by each bookmaker vary considerably. We do not attempt to rank each bookmaker, rather to point out the pros and cons of each so that you can choose the right bookmaker to suit your betting needs.

The online bookmaking industry is becoming more and more standardized in terms of account operation, deposit / withdrawal processes and terms and conditions. Our reviews provide this information for your convenience, however, we urge you to view our bet types page to ensure you give yourself the best chance to maximise your winning return.



  • Up to $500 Free Bet offer for first bet
  • Great range of Australian sports markets
  • Daily ‘Money Back Specials’ on various markets
  • Large payout limits
  • Sportsbet is one of Australia’s leading bookmakers and offer markets on everything from reality tv to Finish 3rd division soccer. Sportsbet is proactive in offering regular promotions to their existing customers in the form of free bets and regular promotions. They currently offer a $500 free bet, see Sportsbet bonus details.


  • Industry best racing betting products
  • $250 sign up offer
  • Weekly ‘no lose’ betting promotions
  • Backed by Ladbrokes plc formed in 1886
  • provides great value to prospective and existing members. Their betting products are second to none and they run great value promotions each week on a range of sports. They’re offering new clients up to $250 in bonus bets, read more about the offer here.


    William Hill
  • Founded in 1934
  • High reliability
  • Best sign up bonus in Australia
  • Operating the former Sportingbet business
  • There is no comparison when it comes to William Hill’s deposit bonus, at $502 it’s the highest value offer in Australia. The compete with other bookies on the promotion front but don’t offer the best value horse racing bet types.


  • Great range of betting poroducts
  • Loads of weekly promotions
  • New to Australian industry
  • Up to $500 bonus bet on signing
  • Neds is the newest player in the Australian online betting industry. The bookmaker launched in October 2017 and is run by former Ladbrokes Australia staff. They are offering a great range of products to new customers, including a number of regular bonus bet offers.


    Unibet rating
  • Amazing promotions
  • 150% First deposit bonus
  • Competitive bet types
  • Quality betting interface
  • Unibet’s promotions for new customers are among the very best offered in the industry. Regular horse racing fans will discover that their bet types aren’t as competitive as some bookies. All in all, they compare well with any other bookmaker in Austalia.


    CrownBet logo
  • Offer the best value promotions
  • $200 in bonus bets on registration
  • Backed by Crown Resorts
  • Fast growing and progressive bookie
  • CrownBet is formed out of former bookie Beteasy and James Packer’s Crown Resorts operation. With some serious marketing weight behind them, they are providing Australian punters with some outrageously good value betting deals. There’s $200 worth free bets to score, plus weekly promotions on horse racing and sport events. You can read our recommendation here.


    Palmerbet logo
  • 100% Australian owned
  • $250 deposit bonus
  • Specialise in horse racing
  • Promotions compare very favourably
  • Palmerbet compares really well to all of the Aussie bookmakers. Their bet types rival the best, their promotions are generous and their betting platform is smart, efficient and effective.


  • 20% Better odds on fixed markets
  • Can place a ‘lay’ bet (an outcome to lose)
  • Can ‘trade’ on certain markets
  • $500 Winnings boost available on signing
  • Betfair is the world’s largest online betting exchange. Prices are matched against other punters. Betfair provides: great value odds, gives punters the freedom of price and choice, punters can trade a market and place multiple bets. Betfair also offers a free bet refund on your first bet, read our Betfair review for more information.


  • There is no free bet offer
  • Offer BOB (Best of the Best) racing product
  • Huge variety of sports betting markets
  • Weekly bonuses and free bets
  • Centrebet compare favourably against any bookmaker. Their racing service is up there with the best and includes the BOB (Best of the Best) product. Centrebet no longer offers a deposit bonus to new members. Instead their focus has turned to large players. Please, see our review of

    BOOKMAKER.COM.AU Australia review
  • Ultra competitive $400 free bet bonus
  • Top value horse racing bet types
  • Visually appealing and highly functional website
  • Backed by Ladbrokes Australia
  • Brisbane based continues to offer some great value deals to Australian punters. Their $400 sign up offer, which can be split into smaller bets, is one of the most valuable in the industry. They offer Best of the Best, weekly promotions and are backed by bookmaking giant Ladbrokes. For more information, read our review.


    Australian bookie Betstar
  • Leading racing betting products
  • $250 in free bets on signing
  • Valuable Spring promotions
  • Backed by the Ladbrokes brand
  • Betstar tick all of the boxes for prospective members. They offer $250 worth of free bonus bets, they hold weekly promotions and they’re racing products including Best of the Best are unsurpassed. For a more detailed analysis, read our Betstar evaluation.


  • Offers live betting worldwide
  • Regular member promotions
  • European based bookmaker
  • Huge range of European sports
  • Bet 365 can add great value for Australian punters. The BIG advantage is that you are able to access many European markets. There are also other advantages a European based bookie can add to your betting portfolio and they may offer a bonus to new customers, see the BET 365 review page for more.


  • Best range of tote products
  • Huge payout potential for exotic wins
  • Exotic footy betting available
  • Offers up to 20 leg Multi Bets
  • The TAB is still one of Australia’s most popular bookmakers, they are the best place to be guaranteed the maximum payouts for exotic bets like quaddies and the Big 6. And one of their points of difference is the tote options available on various codes of Australian football codes. Read our Tab Sportsbet Review.


  • Beteasy is now owned by CrownBet
  • Were renown for high value promotions
  • Backed by Crown and Betfair
  • Beteasy wasn’t on the Australian bookmaking scene for long. The former Betezy brand had been taken over by corporate hard-hitter Matthew Tripp; the operation made serious in-roads for a period before Crown Resorts invested and the brand changed to CrownBet. The good news is that CrownBet continues to deliver the regular and high value betting promotions that made Betasy so popular.


  • Became William Hill in 2015
  • Formerly Australia’s largest bookmaker
  • $500 sign up offer available with new entity
  • Sportingbet was Australia’s largest online bookmaker. They were renown for offering a huge number of markets for individual sports. They were taken over by William Hill in 2015, and all former customers are now members of the new entity.


  • Now merged forces with Sportsbet
  • Formerly International All Sports
  • $250 free bet offer available with new entity
  • IASbet have now been merged with Sportsbet and all Iasbet markets and facilities operate under the Sportsbet brand. Existing Iasbet customers can access their account using the same login details via the website. For more about Iasbet click here.