Australian online corporate bookmakers

Bookie Guide is the complete guide to betting with Australian bookmakers. We profile, review and compare bookmakers so that you can select the best bookie for your betting needs. In assessing the merits of each bookmaker, we look for features that will bring value to members, in particular, our reviews focus on: the bet types offered by the bookmaker, the free bet offers available upon registration, the restrictions placed on bonus bets, customer service and reliability and the regular promotions offered for existing members.

List of Australian betting agencies

Australian bookmaker BetEasy

Australian bookmaker BetEasy

BetEasy is an exciting alternative for Australian punters. The new bookmaking outfit provides new players with a 100% deposit bonus deal, access to free live vision and race replays, free tipping competitions and some incredible weekly betting offers.
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bookmaker Ladbrokes Australia

Ladbrokes Australia

Australian bookmaker Ladbrokes offers punters the full array of great value products. Eligible customers may be entitled to a sign-on bonus and great weekly promotions on sports and horse racing. Ladbrokes also offers the best value bet types around.
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logo of new betting agency Neds

New corporate betting site Neds

New to the Australian betting scene in October 2017, Neds has quickly established itself as a major corporate bookmaker. They offer a suite of benefits for new customers, including: bonus bets, competitive bet types and regular betting offers.


Sportsbet offers a first-class bookmaking service for existing and potential members. They deliver great value promotions each week, and offer eligible new members a welcome bonus. Read more about them in our Sportsbet review page.
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Unibet logo


Bookmaker Unibet has brought their award-winning business to Australia. Unibet competes with Australia’s biggest betting sites when it comes to offering eligible customers bonuses and rewards, whilst all players can play Unibet Streak.
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Betfair is the world’s leading betting exchange, now with operations in Tasmania, Australia. They offer great value odds on all sporting events. Read the Betfair review.
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Australian owned Bookmaker is another relatively new bookie providing a terrific level of service to Australian sports fans. They offer some great value betting products. Read the Bookie Guide review to find out more about them.
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bookmaker Palmerbet


Having built a reputation around Sydney racetracks for the past 30 years, Palmerbet has upgraded their business to become a fully fledged online bookmaker. They offer some great promotions including: $250 in free bets, $2 NRL lines, weekly bonuses and Best of the Best.
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Australian betting agency Betstar

Betting Agency Betstar

Betstar is a trustworthy and reliable bookmaker. Members benefit from: products like ‘best of the best’, weekly promotions and the easy to use website complete with mobile betting platforms. Read our Betstar review.
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Join Bet 365 and take advantage of their sign on bonus for new customers. Bet365 often provides competitive odds on all types of racing and sports events. Find out more about them here.
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The TAB is still the best place to be guaranteed the maximum payouts for exotic bets like quad dies, trifectas and the Big 6. Read about the national totalisator Tab Sportsbet.
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One of the most important ingredients to successful punting is to choose the best value bet type. It is a simple measure that most punters unfortunately overlook. Choosing the best bet type can make you an additional 10 – 20% just on one bet! Consistently choosing the best value bet type is the key to profitable punting.

The important thing to realise is that the bet types offered by the different bookmakers differ considerably. Best of the Best is the best value horse racing bet type around, yet very few bookmakers offer it! We explain each of the bet types available to you and more importantly list the bookmakers that offer them.


Most bookmakers will offer new customers a complimentary free bet simply for signing up and depositing money with them. This is a great way for you to get started and back an early winner. Competition is so fierce amongst the Australian bookmakers that the free bet and bonus bet offers now represent great value to prospective members. Bookie Guide provides a guide to bonuses and free bets offered by Australian betting agencies, as it is an area that is often misunderstood, and does differentiate the bookmakers.

Our individual bookmaker review pages spell out the free bet terms and conditions pertaining to each offer. For example, if you want to know the deposit and turnover requirements for each bonus bet, simply go to our review pages.


Choosing a good bookmaker can be daunting with so many now in operation. Most punters fear the unknown with bookmakers and will simply sign up with one they are familiar and comfortable with. There is no problem with this; in fact the popular bookmakers are generally the biggest and most reliable. They won’t disappear overnight and will accept large bets and honour them if successful.

Key criteria for selecting a good bookmaker:

  • Reliability and Reputation
  • Do they offer the best value bet types?
  • The value of the free bet upon signing
  • The terms and conditions of bonus bets
  • Convenience and ease of operation

It is worth at looking at the key attributes of each Australian bookmaker. Short term, the most important consideration is reliability and the availability of free bets upon registration. Longer term, it is the betting products offered by the betting sites that will make a difference to your bottom line. This is why we explain each bet type and tell you the bookmakers that offer the best bet types on our individual bookmaker review pages. The next consideration, especially if you are a recreational punter is to determine which of the Australian bookmakers offer the best bonus bets and betting promotions to existing customers.

Other considerations

It is important to investigate the free bet terms and conditions provided by the bookmakers as they can vary considerably. Whilst it can be a tedious task sifting through the fine print of the the various bonus offers, it does help in ascertaining which bookmaker is providing the best value bonuses. This information will help you to avoid disappointment when you realise you didn’t properly qualify for a bonus. Finally, it should easy for you to deposit money, withdraw winnings and place your bets with a bookmaker, whether it be online or via your mobile phone. The ins and outs of this transactional information is provided on the individual bookmaker pages.

Special features

Long-running bookmaker promotions can vary considerably, and some of these features genuinely do add value to customers. Some bookies offer: privileges for racehorse owners, debit cards for instant withdrawal, free form guide information, protest payouts and refer-a-friend bonuses. The key thing is to weigh up whether or not any of these features will add value to your membership.


All of the important information in choosing a bookmaker is included in our bookmaker reviews. We review the best bookmakers in Australia. It is worthwhile taking the time to read through these reviews as they summarise the pros and cons of each bookmaker, and provide in-depth analysis of each betting sites service offering. To quickly evaluate the Australian corporate betting companies, our bookmaker comparison lists the bet types that they offer, the free bets on signing and the regular promotions for existing customers.


Betting on horse racing has changed significantly over the past 15 years. It used to be that you had to be present at the track in order to place your bet with a bookmaker, or you had to venture down to the TAB or maybe phone through a bet.

The Internet has changed the face of bookmaking. Now there are many more online bookmakers that offer a variety of free bets and bonuses upon signing with them. The very good bookmakers like Neds and Sportsbet, also look after their existing customers by providing weekly bonus bet specials.

Take advantage of increased competition

Horse racing betting is of course now possible online and also via mobile. It is a lot easier to place a bet these days, however, there is also far greater variety and competition amongst bookmakers in terms of the bet types that they offer. Bet types like best of the best and Top Fluc didn’t exist 7 – 8 years ago and now they deliver punters much better value. The heavy competition amongst the bookmakers swings the balance in favour of us punters.


Online sports betting has really taken off in Australia with the introduction of the Internet. Where bookmakers once just specialised in horse racing, now bookmakers offer a huge variety of markets on all sorts of sports, even reality TV! Like with horse racing, there are now far more different bet types available for each sport. Betting on the AFL and NRL is now very popular amongst Australian punters; and the bookmakers are obliging by offering up to 50 markets on each game.