Compare the merits of each bookmaker
There are many sites purporting to review and compare the services of online bookmakers. The majority of these sites really only focus on the things which are not important to punters like: look and feel of the website, navigation, history, ownership etc. At Bookie guide, we focus on reviewing the products that will have an impact on your winning return.
The key elements which separate online bookmakers are: the betting products each offers, the free bets for new customers, availability of markets and competitive odds and the regular promotions offered. All of these things DO affect your bottom line.
Every bookmaker is different, they run different books and therefore offer different odds for various events so no one bookmaker continually offers the best odds. For punters that continually want the best odds we suggest setting up multiple accounts so that you can pick and choose the best odds on offer.