William Hill is one of the oldest corporate bookmakers in the online betting industry, having established operations in 1934. Today their name is synonymous with sports betting and they enjoy a fine reputation throughout the world. Having invested in Sportingbet in 2013, William Hill has since taken over their business and the company now operates in Australia under the William Hill brand.

Australian punters will enjoy the products and services that William Hill brings to the table. New members can earn a $502 free bet by registering a new account and depositing $502. Our guide to deposit bonuses reveals that this is the largest sign up offer in Australia. They also provide regular weekly betting offers for their existing members on a wide range of horse racing and sports events. The horse racing bet types are the same that were offered under the Sportingbet brand, they are competitive, but not the best around. If you want to bet from your mobile device, it’s enough to visit the website, but as an alternative, you can download the Android or the iOS app. The sign up bonus and value of the weekly promotions really are good reasons to bet with William Hill, and if reputation and reliability are important to you then you won’t find better.

Join William Hill

You can activate a new William Hill account here.
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  • Industry high sign up offer to eligible residents
  • Highly reputable bookmaking operation
  • Clean interface of the website makes navigation and betting easy
  • Attractive promotions for different sports
  • Plenty of deposit and withdrawal methods

  • NSW, Victoria, SA and WA are excluded from the sign up offer

    William Hill takes up where Sportingbet left off with horse racing coverage. They offer Top Fluc, Fixed and Best Tote betting. These products are all comparable with other bookies, however, their offering could be improved with the addition of Best of the Best. William Hill does offer a Protest Payout promotion for bets that lose in the stewards room after being first past the post.

    William Hill’s horse racing bet types

    Win Bet Types Best Fluc, Fixed, Best Tote
    Exotic Bet Types Exacta, Quinella, Trifecta, Quaddie, Double, Place, Box and Mystery bets.


    William Hill covers a wide range of sports, and provides a large number of markets on each sports event. Whether it’s the AFL, NRL or any Australian sport, you’ll find a market on it.

    Sports betting types

    Sports Bet Types Straight, Line Betting, Total Game Score, Both Teams to Score, HT/FT Double, Double Chance, Draw No Bet, Teams to Score, Correct Score, Goals, Totals, Handicap, Goal Scorer
    Mobile Betting William Hill is available online and you can either check out the mobile variant of the website or download the Android or iOS application to your mobile phone
    Live Betting Live betting is available at William Hill, but in Australia you are only able to perform it over the phone


    Deposit Options Visa, MasterCard, Maestro, Visa Electron, Abaqoos, Bank Transfer, Cheque, Click2Pay, ClickandBuy,eps, iDeal, InstaDebit, MisterCash, Neteller, Nordea, PayPal, paysafecard, Quick Cash, Skrill, UseMyBank, WebMoney
    Withdrawal Options Visa, MasterCard, Maestro, Visa Electron, Bank Transfer, Cheque, ClickandBuy, Click2Pay, Neteller, PayPal, Skrill
    Transaction Fees None
    Identity Check Yes
    Minimum Deposit $10
    Minimum Bet $0.03
    Maximum Payout $2,000,000
    Forbidden Jurisdictions Belgium, Bulgaria, Cuba, Cyprus, Denmark, France, French Guiana, Germany, Greece, Guadeloupe, Hong Kong, Iran, Israel, Libya, Martinique, Myanmar, North Korea, Norway, Philippines, Reunion, Sudan, Syria, Turkey, United Arab Emirates, USA.
    Languages Chinese, Czech, English, Finnish, French, German, Greek, Hungarian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbo-Croatian, Slovenian, Spanish, Swedish, Turkish
    Currencies AUD, CAD, CHF, DKK, EUR, GBP, HKD, JPY, SEK, SGD, USD
    Odds formats Decimal, Fractional, American
    Free Bet Turnover Requirements 1x
    Mobile Site Yes
    Mobile App Yes: iOS and Android
    Live Betting Yes, over the phone in Australia
    Account Dormant No fees